NIKE: AIRMAX [ BLUEPRINT ]
The iconic Centre Georges Pompidou served as the primary inspiration for the revolutionary visible air bag technology that was first introduced in the original AirMax. This innovative concept featured giving wearers a unique glimpse into the functional internal components of the shoe.
This hoodie design pays homage to this iconic concept by utilizing overlock accent stitching with self-fabric appliques to capture the internal seam stitches that were once hidden from view. The left sleeve features a self-fabric applique that nods to the accompanying footwear, while the right sleeve showcases a technical drawing that further elevates the storytelling behind this AirMax Day pack.
North America Express Lane - Spring 2022
Apparel Roles: Graphic Design, Color Design, Production Schematics