Kyle Puma-BMW-Mseries-M3-3 words.jpg
Kyle Puma-BMW-Mseries-M3-moves-Display.jpg


The challenge was to create two contrasting 40x60 transit stop display ads focusing on the bipolarity of the BMW M3.  I used Elegance vs Chaos as inspiration. Completing this project with a little time to spare, I decided to try some new techniques and draw a BMW badge against a carbon fiber backdrop utilizing both Photoshop & Illustrator.

Role Concept & Design  | Industries Automotive | What I Did Creative Direction, Graphic Design & Copy

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