Nike Fast of the Future
October 21st, 2015: The date we had been anticipating for what felt like decades, the date we finally got to try on a pair of real Nike Mags! Soccer is an ever evolving game of both endurance and athletic finesse for those performing as an individual, but more importantly as a team, to achieve legendary victories.
Introducing Nike+ FitFi wireless fitness data tracking technology. Given the tagline “Fast of the Future,” this project electrified my mind, motivating me to innovate futuristic products and technologies to use within both the graphics and designs.
The MAGcurial SUPERMcFLY’s are for the player who “lights” up the field. This state-of-the-art cleat offers laceless technology, built-in ankle and Achilles tendon padding, not to mention they light up depending on the player's current GP ranking!