Nike Fast of the Future

Brand Identity

 

THE DEMAND
October 21st, 2015: The date we had been anticipating for what felt like decades, the date we finally got to try on a pair of real Nike Mags! Soccer is an ever evolving game of both endurance and athletic finesse for those performing as an individual, but more importantly as a team, to achieve legendary victories.

 

THE SOLUTION
Introducing Nike+ FitFi wireless fitness data tracking technology. Given the tagline “Fast of the Future,” this project electrified my mind, motivating me to innovate futuristic products and  technologies to use  within both the graphics and designs.

 

THE RESULTS
The MAGcurial SUPERMcFLY’s are for the player who “lights” up the field. This state-of-the-art cleat offers laceless technology, built-in ankle and Achilles tendon padding, not to mention they light up depending on the player's current GP ranking! 

 

 
 

Client

Nike

Roles

Creative Direction
Art Direction
Design

Date

2015

Expertise

Graphic Design
Product Innovation
UX Design
Image Editing
Logo Design
Footwear Design
Apparel Design
Product Design
Copywriting