THE CASE STUDY

The following images are pages from the 57 page branding case study I created for Hutch's Homebrew. 
I made this to display my thought processes, design direction,  creative and photographic abilities.

 
 

Hutch's Homebrew

Branding Identity with Case Study

A complete brand identity brewed from the ground up. Hutch said, "This project is gonna be mighty tasty; I brew great products!"

Hutch wanted his brand to be his passions nature, authentic style brewing, brewing competitions and teaching beer brewing classes.

Hutch needed everything to bring his brand to market, all he had was delicious beers in blank brown bottles. Logo, typesetting, color selection, delivery vehicles, and all kinds of other stuff. The
innovative beer tap with interchangeable toppers is the piece I am most proud of  in this complete
branding package.

The 60+ page case study will be a valuable asset
when it comes to finding additional investors. Hutch
was beyond thrilled with the results and responses
from the brand identity we created.

 

 
 

Client

Hutch's Homebrew

Roles

Creative Direction
Art Direction
Design
Package Design
Photography

Date

2015

Expertise

Graphic Design
Research
Logo Design
Product Design
Product Innovation
Print Design
Image Editing
Catalog Design
Apparel Design
Typography
Copywriting
Typesetting