In 2014, I closed my snowboard shop to become a designer. This H.O.T. (Hyperlite. Overtake. Tricked-out.) display design and product design collection was the first project I created. Initially, this was a joke; on a day that was too hot to play soccer I decided to beat the heat and design the day away. That little stunt quickly became a reality when my parody agency (A.D.D.) won the 2015 IDA Gold Medal for Professional Print Advertising. I've never had the opportunity to work with Nike, it's a long awaited goal. So…in the meantime, I continue to create deeply holistic collections to further develop my craft while gaining a deeper understanding of design as a whole.